First of all, the small announcement. If you are a lover of pizza, and have always wanted to make your own, please join me over at www.FreeThePizza.com. It’s fun, and there’s a free chapter from the forthcoming Free The Pizza book that includes a free dough recipe. Just look for the button, “Free dough recipe.”
Now, word for today is, “Hiatus.” The word hiatus represents a gap. I hear about gaps, and the first two things I think of are 1) The Gap, a clothing store founded in 1969 selling only Levi’s jeans and LP records.
You would more likely know the grown version of this store as GAP, which looks nothing like its former self and is a company that also owns Banana Republic, a company which also looks nothing like its former self when it was selling funky safari and travel clothing to people whose lives had an enormous gap between themselves and safaris.
What’s nice about the word hiatus is its optimism. A gap always has something on the other side. More to come! A phrase made popular by the London Underground, “Mind the gap,” is a polite way of giving the order, “Watch your step.” And since you’re getting on a train, you’re going somewhere. Maybe it’s good, and you will be back.
Interestingly, the etymology of the word “hiatus” stems from 16th century Latin, and literally means “gaping.” As in, there’s a gaping hole in your resume during those three years when you stopped selling shoes Santa Monica and lived in a smelly, pseudo ashram in Pacoima. (“Pseudo” and “Pacoima,” two P-words that have nothing to do with each other in any way, including pronunciation of the “P.”)
A hiatus sounds more optimistic than anything that’s gaping. So that is what I am presenting to you today: your relentless scribe’s announcement of hiatus. Things are changing rapidly in our post-COVID lives. In order to serve you better, we will be closing the doors on Words Good for the time being. When we return, it will be Big.
In the meantime, feel free to ankle on over to Slow Burn Marketing’s new brand for all things related to homemade pizza at Free The Pizza dot com. You can get an occasional dose of wordy weirdness right there.
Thanks for playing!
Your Lean, Mean Creative Director in Park City
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Blaine Parker is prone to ranting about any and all things related to brand. In many ways, he is a professional curmudgeon. While there is no known vaccine for this, the condition is also not contagious. Unless you choose it to be so.