Four ways Slow Burn can work with you and your business...

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​1. ​THE PACKAGE
[This is by far Slow Burn's most popular service.] 
In a way, this is about dressing up your business so you can take it out. We work with you to create a brand identity that allows your business to step out into the world looking and feeling like it matters. It starts by listening. A lot. We talk to you. We talk to your staff, if you have any. We talk to your customers. If you don't yet have customers, we talk to the people who would be your prospects. It's all about drilling down to develop a solid understanding of your core customer, and formulating a clear idea about how she should feel about your business. We learn more about your business than even you want to know. Branding then moves forward in three phases:.

PHASE ONE: NAME, TAGLINE, POSITIONING
We present a comprehensive Brand Exploratory including at least three options for name and tagline. Each one begins to define the brand proposition for your Core Ccustomer, which helps that customer self-select. Each name and tagline comes with an explanation of the position, and what the brand is all about. 

PHASE TWO: LOGO & LOOK
Informed by the results of Phase One, we develop several logo options. The logo you select starts to inform the look of the new brand as it'll be carried through all support and marketing materials. 
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PHASE THREE: MANIFESTO, WEBSITE & YOUTUBE VIDEO

The Manifesto is your brand bible. It explains all the thinking behind your brand. It makes clear your brand voice. It also contains your style guide, which breaks down your image system (colors, fonts and other graphic elements). It also shows how these elements come together in components like business cards and stationery. This manifesto is a guide so that anyone outside of Slow Burn who works on your brand knows how to apply the brand elements consistently. Consistency is key. It’s how we get into the customer’s psyche over time via multiple exposures.

The website is the embodiment of your brand online. It presents your brand's tone, look, and authority. Anyone who visits your site will understand what your brand stands for, and what your brand offers. Clean and clear navigation is key. The copy incorporates the brand voice as well as appropriate SEO keywords. To the point of SEO, your new website also features an embedded YouTube video. Not only is the video designed to be pekrsuasive by itself, but it is also designed to give your website more authority with Google. (Since Google owns YouTube, Google likes showing appropriate YouTube videos in search results.) As further changes to your site become necessary, it is easily updatable and expandable.

RATE
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Are you a small business?
Working remotely,: $25,,000
If you want to meet with you and your staff in person, and, tour your business, 
​the final rate is influenced by travel costs

Are you a big business? 
Do you require multiple levels of approval,
a more in-depth interviewand research period,
​and multiple visits to the business location?
If so, we're looking at mid-five figures.

​Want a quote on The Package for your business? Click here. 

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​2. TOTAL IMMERSION
[This is where we do it all.]
Developing your brand. Building your website. Creating your advertising. Buying your media. This is available for only a select few clients. Providing personal attention requires maintaining a limited client roster. The monthly rate hinges on the amount of work required. We also work on a sliding scale. As business booms and less marketing effort is required to maintain momentum, we decrease the rate. If it booms so big you can't handle any more business (it happens), our work is done. We lower the retainer to zero and give you a hearty handshake.

RATE
​Monthly retainer, TBD

Interested in Total Immersion for your business? Click here for more info.

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​3. LIGHTNING BRANDING: THE SELF STARTER PACKAGE
[A favorite of folks not yet able to do a full burn.] 
Why is the rate so much lower? Because you’re going to do some of the work. With our guidance and tools, you’re going to supply the details and thinking required to work with you and make amazing things happen. This can be done remotely, or, it can be done at your business, where we witness your company culture firsthand. Either way, with your help, we dig into your business, your brand and the reality of your customer's experience.

Here’s how it works
1) We kick off with a pre-branding phone conference. We talk more about your business, the process you’re going through, and where it’s going to take you.
 
2) You then get a copy of our book, Billion Dollar Branding. (If you already have a hard copy, we canb supply you with a digital version.) You also receive the companion workbook (unavailable in stores!). Reading the book and completing the workbook takes you to the development of a name, tagline, core-customer definition, and mission statement.
 
3) You send us all of your work, which we review. After reviewing it, we may reach out with a few more questions. Then, we dig into your materials, refining the mission statement, name and tagline. We also come up with three more names and three more taglines based on the work you’ve done.
 
4) Together, we have an hour-long brand consultation. We review your workbook, including the brand name, tagline, core-customer definition, mission statement, and point of difference. Then, we present the additional names and taglines.
 
5) Once you choose a name and tagline, we develop at least three logo options based on that name selection, presenting them in a subsequent phone conference.

RATE
​​Remote consultation, 5,,000
If you want to meet in person,
​the final rate is influenced by travel costs

Are you a Self-Starter who'd like to know more about Lightning branding? Click here.

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4. BUSINESS THERAPY
[It's like going to a shrink, only more fun…and profitable]
How would you like it if, every month, you get to walk away from a phone call feeling thrilled and energized? This seems to do that for people. We get on the phone with you to discuss your branding, marketing, and even business in general. (Marketing does not exist in a vacuum. It's tied up with everything happening in your business, and your brand is an umbrella for all of it.) Therapy can follow any of the above three programs. We can talk about marketing efforts that worked brilliantly or went awry, shifts in your market, new strategies, dealing with competition, or venturing into different media. Before each session, you send any specific questions or materials. We review it all. Then, on the phone, we discuss them and talk about a plan to conquer the world.

RATE
​Remote consultation, 1,,000
Onsite, 1,,500 + travel expenses
Subsequent phone consultations, 350

Need Business Therapy? We understand. Click here.

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​BOOKS       |      SPEAKING       |       NEWSLETTER

My, what a big brand you have.