WEB

​(Click on any of the logos below to see more examples of work and read their story.)

You could live here.
The logo wasn't the only challenge. How to showcase a vast product line while maintaining a focus on experience? The website became a welcoming, guided tour through the store. Clean design and a sophisticated pallet made room for the customer. And at each opportunity, the user gets encouragement to visit the physical store. Lines like, "Witness refrigerators in their natural habitat" offer a nudge and a wink, inviting them in without being pushy. 
Love. Truth. Hair.
​Less is more. After years of working with Ooh La La and helping quadruple revenue, the owner was ready to simplify her life. Being as in demand as she is, she was able downsize her shop and maintain her net income. Her new site reflects the new approach and feel of the evolved business in a way that makes clients feel like they're part of an exclusive, private boutique. 
Picture

​We see your vision and raise it.
Clarity, simplicity, functionality and elegance. From copy that re-positions the idea of "offshore" to merely "offsite," to a strong, clean presence inspiring collaboration and elevating the status of their partners, the website works to make being Fearless look easy. 
Picture

Authentic. Delicious. Done.
Make them hunger for what you got, then make it easy to get. Lisi came with many services, and a lot of ways for the customer to customize those options. We had her streamline those options, then make it easy to opt in. And, of course, it all had to look delicious.
Picture
The extra mile? We wired it.
They'd never had a website, so it was a blank slate for creating one informed by the brand. Conversational copy is informed by extensive interviews, both with the Olsens and clients. Keeping it easy and upscale was key. It plays to a customer base that's becoming more high-end. It subtly lets the prospect know these are pros who respect their home and treat it well.

The where, how and what now.
Before going live in January 2016 (at the peak of NFL firing & hiring season), the mission was to brand the business and create a placeholder website. No "Under Construction" signs for Ms. Pro Sports. It also had to be clean and engaging, with enough information to entice this woman into asking for an invitation to become a member once the full site went live.  


Private.
Borrowing the shiplap motif of the space's interior, the website is clean yet textured. And in tune with the attitude of the brand, the landing page invites you to pass through the privacy wall to visit the the rest of the site.
Hey, nive tomatoes
Mary has a style all her own. The owner of Smokin' Mary is not too shy to show up at food events in her signature polka-dot dress. So she also flaunts it on the website. Fresh, whole tomatoes are big and bold and so is she. 
Picture

Life uncorked
So the client said, "Have fun with it." Famous last words, right? Well, they meant it. They bought headlines like, "We put the wine in the bottle. It's up to you to get it out." Or, calling their wine club, "Cognitive Friends With Benefits." They were for it all. And so are their customers. The positive vibes started flowing immediately. Cheers!
Picture

​Building the practice within the firm.
The website is a balancing act. It has to work for big firms as well as individual attorneys. It also has to convey information with a direct-response element yet not feel too salesy. It has to feel as if it's one with an astute lawyer working for the law community, while standing apart from the rest. According to Julie Fleming (and more importantly, her clients), the site hits all the right notes. The response? Remarkable and immediate--more than a 50% increase over the old brand and website.
Picture
​Music's never ending encore
Always fresh content on the home page to entice the frequent user to check out new material. The overview also had to be broad enough that the new visitor would be intrigued enough to take the tour. With so much content, clear and redundant navigation was key.