WEB
(Click on any of the logos below to see more examples of work and read their story.)
The logo wasn't the only challenge. How do we showcase a huge product line while keeping the focus on experience? The website became a welcoming, guided tour through the store with clean design and sophisticated pallet that doesn't get in the way. And at each opportunity, the user is given a reason to physically come into the store. Lines like, "Witness refrigerators in their natural habitat." give a nudge and a wink, being inviting without being pushy.
We see your vision and raise it.
The first step for rolling out the rebranding of what was Phil's Development to Fearless Development had to be the website. This is where they need to demonstrate everything they are inviting new clients to be: clear, easy to navigate, functional and elegant. From copy that re-positions the idea of "offshore" to "offsite," to a strong, clean presence that inspires collaboration and elevates the status of their partners, the new website works hard while making it look easy.
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Music's never ending encore
For The Standing "O" Project, the membership site is the heart of the business. A huge undertaking, it had to be rolled out in phases. Throughout, the goal was to create it in a way that fans would feel they we're getting more, each time they visit. More, in terms of items that change daily on the home page as well as a closer look into the world of their favorite, and soon-to-be favorite musicians on the artist's pages. A favorite feature on the artist's pages being The 7 Questions. And all of it, from event calendars, to bios, music, news and original interviews had to be easy for first-time users to navigate and musician members for manage their own content on. |
The extra mile? We wired it. Since they never had a website, we were free to create a site that grew directly out of the brand. The conversational copy grew from interviews with the Olsens as well as their clients. The clean look of the site was not only to have a high-end feel, but to subtly let clients know they are working with people who respect their home and will treat it accordingly.
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Private. Borrowing from the shiplap motif of this exclusive event space's interior, the website is clean yet textured. And in tune with the attitude of the brand, the landing page invites you to enter the the rest of the site. (If you're on the short list.) |
Life uncorked
So, the client said, "Have fun with it." Famous last words, right? Nope, they meant it. Headlines like, "We put the wine in the bottle. It's up to you to get it out." Or calling their wine club, Cognitive Friends With Benifits. They werefor it all. And so are their customers. The possitive vibes started flowing emidiately. Cheers.
Building the practice within the firm.
The Fleming site is a balancing act. It has to work for large firms as well as individual attorneys. It also has to convey information with a direct response element to it, yet not feel too selly. It has to feel of the law community, while standing apart from the rest. According to Julie Fleming and her clients, the site hits all the right notes.
Confidence Restored.
Explain the process without scaring off the prospect. Just saying the words "dental implant" makes most people uncomfortable. The solution? From an open layout to friendly, calming copy, everything on this site is designed to put the prospect at ease. Eschewing jargon and speaking to the prospect as family is intended to get folks to call and make an appointment. The doctors can seal the deal face to face.
Explain the process without scaring off the prospect. Just saying the words "dental implant" makes most people uncomfortable. The solution? From an open layout to friendly, calming copy, everything on this site is designed to put the prospect at ease. Eschewing jargon and speaking to the prospect as family is intended to get folks to call and make an appointment. The doctors can seal the deal face to face.
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