SLOW BURN MARKETING
  • Home
  • Portfolio
    • Branding
    • Audio / Video
    • Print
    • Web
    • Collateral Etc.
  • About
    • Blaine Parker
    • Honey Parker
    • Testimonials
  • Services
    • Do You Fit?
  • Stuff
    • Speaking
    • Books
    • Newsletter
  • Story Lab
  • Contact

Who's Feeling The Burn And What's The Fuel?

9/1/2020

0 Comments

 
Picture

​Our Lightning Branding clients almost always surprise us...

 
Just this morning, I was reading the worksheets from a Lightning Branding Private Edition client. 

This is a smart woman. And in a way, she's a personification of the American dream: first-generation American child of immigrant parents, a law degree, big jobs with big companies, now working as an independent consultant in financial technology.
 
On her worksheet was an exercise saying to think of three attractive brands that make you want to participate. Describe the brand's commitment to sharing their joy. How does it draw you in and make you want to be part of the club?
 

We never saw this answer coming...
 
"Burning Man."
 
Yes, this woman's first favorite attractive brand is a desert event renowned as an experiment in community and art. 

It is recognized for its "Radical Inclusion."
 
In simple terms, she described profound emotions. It's clear that being at Burning Man was a revelation.
 
 
It's also not the first time we've heard this kind of thing.
 
A few years ago, The Fabulous Honey Parker and I were at the dinner table with a real estate developer. He's originally from the Midwest. He's a hockey goalie, a jet pilot, a game hunter, and very much a red-state kinda guy.
 
He was also speaking in glowing terms about his experience at Burning Man.
 
We've known this man for years. But that night at dinner, we saw a new side of him. Someone had pulled back the curtain and offered a glimpse of the Promised Land. 

He'd been hit by a lightning bolt. 

It left him joyful, humbled and awed.
 
 
This hockey-playing sophisticate who votes red now feels the fire.
 
From the outside, Burning Man looks like a hippy festival of high-weirdness fueled by drugs and debauchery.
 
In other words, it's exactly where you'd go to find a guy like Republican activist Grover Norquist, right?
 
Yes, Mr. Norquist went to Burning Man in 2014. 

Writing about the experience, he describes a sense of community and camaraderie befitting a "church social." He observed that the desert's demands for self reliance make everyone tough.

 
He also noted, "There are few fools, and no malingerers. People give of themselves."
 
Giving of themselves?
 
This is an important lesson for any business and its brand.
 
Through Lightning Branding, we've worked with people who are smart, thoughtful, giving and funny.
 
They are small-business entrepreneurs who are driven to be useful.
 
In the process, they want to provide an experience that makes their client feel good.
 
 
You might even say that deep inside, they feel the fire.
 
Burning men.
 
Burning women.
 
Burning brands.
 
Built on purpose, on intent, on usefulness.
 
Welcome to the fire within...


Still FREE for now...
There's a free copy of Lightning Branding: How to Generate Revenue Faster With An Electrifying New Brand right here.
 
For details about our new Lightning Branding courses, both do-it-yourself and we-do-it-with-you editions, click here. (There's even a video of us!)
Cheers,

Blaine Parker
Your Lean, Mean Creative Director in
Park City
0 Comments
    Picture

    Author

    Blaine Parker is prone to ranting about any and all things related to brand. In many ways, he is a professional curmudgeon. While there is no known vaccine for this, the condition is also not contagious. Unless you choose it to be so. 

    Archives

    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    Categories

    All
    Abe Lincoln
    Advertising
    Advertising As Art
    Ad Writing
    Amazon
    Apathy
    Art And Advertising
    Attack Ads
    Authenticity
    Beat Bobby Flay
    Besotted
    Best Ads Of 2017
    Big Ideas
    Billboards
    Bobby Flay
    Book Marketing
    Brand Advertising
    Branding
    Branding Book
    Branding Santa Claus
    Brand Names
    Bud Light
    Budwieser
    Burger King
    Burger King Advertising
    Burning Man
    Burning Questions
    Business Book
    Buy Now
    Car Advertising
    Carefu;-ish
    Careful-ish
    Casablanca
    Christmas
    Commercials
    Commitment
    Communication
    Content
    Core Customer
    Corny
    Corporate Culture
    CoupleCo
    Couplepreneurs
    COVID 19
    COVID-19
    Crazy Ivan
    Creativity
    Creativity Over Message
    Cult Brands
    Customers
    David Ogilvy
    Dick Orkin
    Diisruptive
    Down Market
    Dr Sam's Eye Care
    Effectivness
    Electronics
    Entrenched
    Exceeding Expectaion
    Facebook Advertising
    Feeling
    Focus
    Focus Grouping
    Fonts
    Food
    Fraud
    Gary Vaynerchuk
    Hair Club For Men
    Hanukkah
    Holidays
    Hotels
    Hugo Boss
    Hurricane Relief
    Ideas
    Influence
    Inspiration
    Internet Radio
    Jeep
    Jerry Lewis
    Johnnie Walker
    Jungles
    Krylon Spray Paint
    Lawyers
    Lightning Branding
    Logos
    Lulu Lemon
    Mackerel
    Make Customers Care
    Marketing
    Masks
    Meaning
    Media
    Medical Tourism
    Membership
    Me Too
    Millennials
    Milton Glaser
    Must See TV
    Napa
    Nastalgia
    New Clients
    New Skills
    New Years
    Nicaragua
    Niche Brands
    Offers
    Ogilvy On Advertising
    Outdoor
    Pasta
    Patriotism
    Pen & Paper
    Personal Brand
    Pizza
    Podcasts
    Poetry
    Point Of Purchase
    Political Advertising
    Political Correctness
    Price Advertising
    Pringles
    Procrastination
    Product Experience
    Publicity Stunts
    Punctuation
    Puppy Monkey Baby
    Radio
    Reader Question
    Reality TV
    Relationship Marketing
    Repeat Customers
    Research
    Rhode Island Tourism
    Road Trip
    Romance
    Rosser Reeves
    Sailing
    Sales Staff Writing Radio
    SEO
    Small Business
    Small Business Branding
    SnapChat
    Social Media
    Social Media Marketing
    State Farm
    Story
    Struggling
    Subaru
    Super
    Superbowl
    Super Bowl Ads
    Sushi
    Sy Sperlling
    Taglines
    Thanksgiving
    The Big Short
    Trademarks
    USP (Unique Selling Proposition)
    Vail
    Velcro
    Vernacular
    Vocabulary
    Wine
    Words Good
    Writing
    Writing Advertising
    Zeitgeist

    RSS Feed

OFFERING:
Branding & Marketing
Speaking
Books
Newsletter


INFO:
Services Breakdown
​
Clients
About
Testimonials
Contact
STORY LAB
Picture
​
​
© Copyright 2020 Slow Burn Marketing LLC
Privacy Policy
Terms & Conditions
Picture
  • Home
  • Portfolio
    • Branding
    • Audio / Video
    • Print
    • Web
    • Collateral Etc.
  • About
    • Blaine Parker
    • Honey Parker
    • Testimonials
  • Services
    • Do You Fit?
  • Stuff
    • Speaking
    • Books
    • Newsletter
  • Story Lab
  • Contact