PRINT
(Click on any of the logos below to see more examples of work and read their story.)
Life uncorked.
In a town where the local paper rules, print is an opportunity to beat 'em to the punch with the inevitable question: "Park City has a winery?" And, "Yes, opening a winery in Park City just seems crazy…Until you taste the wine. And suddenly it just seems necessary." And the truth is, with a vintner as studied and dedicated as Dennis Romankowski, tasting the wine is indeed necessary.
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You could live here.
In a community that loves its local newspaper, developing an ongoing print campaign was key. The prospect needed to see that something different was happening inside Friedmans. The print defied the convention picture/price paradigm of the local competitors, and became as welcoming an experience as the store. It was done with long copy, engaging headlines, storytelling, a consistent graphic look, and actual reasons to visit the store. And ads like the simple photo and white space for Memorial Day reminded the reader that Friedmans is more than just a shopping experience. They're also a member of the community.
Straight talk. Better vision.
Leave 'em wanting more. The 1/4-page print for Dr. Sam's is short, sweet and to the point. One benefit at a time. Authentic. Always featuring a quote from Dr Sam that speaks directly to the sensibilities of his no-nonsense Yankee patient.
Hey, nice tomatoes!
That's right. We did it. We used the new tagline as the headline. The reason? It's a huge point of difference. Smokin' Mary's uses real, whole tomatoes--unlike the big brands, which use reconstituted juice. And who is this ad for? Retail buyers. Those tasked with finding new products to stock. Why stock Smokin' Mary? It's all about the tomatoes.
That's right. We did it. We used the new tagline as the headline. The reason? It's a huge point of difference. Smokin' Mary's uses real, whole tomatoes--unlike the big brands, which use reconstituted juice. And who is this ad for? Retail buyers. Those tasked with finding new products to stock. Why stock Smokin' Mary? It's all about the tomatoes.
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Love. Truth. Hair. The salon manager had no idea why the phone was suddenly ringing like crazy with new business. Turns out, the salon owner never bothered to tell her manager that there were ads running in the local paper. Apparently, prospects like the ads and respond to them. Irreverent, attention-grabbing headlines match the tone of the shop, the owner and the client they're looking to attract. |
Because for you, it matters.
Go through any real estate magazine or any local publication's real estate section. What do you see? Page after page of thumbnail photos of homes accompanied by a Realtor's headshot. No real reason to pick one Realtor over another...until now. E7 sells luxury Park City properties. What they chose to run as advertising was a game-changer. A print campaign that dares to tell the A-type prospect, we know who he is and what's important to him. Headlines like "Who needs a kitchen counter vast enough to prepare an entire Kobe steer? Better question: Who doesn't?" Or, "Q: Who needs a master bathroom big enough for an entire gospel choir? A: But have you tried it?"
Because for you, it matters.
Go through any real estate magazine or any local publication's real estate section. What do you see? Page after page of thumbnail photos of homes accompanied by a Realtor's headshot. No real reason to pick one Realtor over another...until now. E7 sells luxury Park City properties. What they chose to run as advertising was a game-changer. A print campaign that dares to tell the A-type prospect, we know who he is and what's important to him. Headlines like "Who needs a kitchen counter vast enough to prepare an entire Kobe steer? Better question: Who doesn't?" Or, "Q: Who needs a master bathroom big enough for an entire gospel choir? A: But have you tried it?"
Confidence Restored.
After interviewing several dental implant patients, a pattern of questions and concerns became apparent. The print is designed to ask the prospects the same questions they were probably asking themselves. And the answer to these questions? Always, "It's going to be great."
After interviewing several dental implant patients, a pattern of questions and concerns became apparent. The print is designed to ask the prospects the same questions they were probably asking themselves. And the answer to these questions? Always, "It's going to be great."
The extra mile? We wired it.
One day, our phone rings. "Can you create a print ad for us to use in an event program? The event is, 'Party Like It's 1986'" The result: a stand-out ad and a great way for the new brand to be seen by big-money locals. (It's possible to have this kind of fun for a client who lets you.)
One day, our phone rings. "Can you create a print ad for us to use in an event program? The event is, 'Party Like It's 1986'" The result: a stand-out ad and a great way for the new brand to be seen by big-money locals. (It's possible to have this kind of fun for a client who lets you.)
