ONE SIMPLE THOUGHT.
Shouldn't the small-business owner be allowed to harness the best of Big-Brand thinking? To build a brand that lights a persistent fire and attracts the right customer?
Slow Burn Marketing is a boutique agency created to do just that. After decades of working with big brands, we've made that Big-Brand fire available to the small-business owner.
What does that mean? It's about showing small businesses how to break out of the small-business marketing traps, like selling on price or leading with bullet points. Or following stupid advertising rules that mean absolutely nothing. And being lead down the primrose path to a hellacious and painful rain of fire by some guru who says branding is BS.
Instead, we focus on a proven strategy: creating an emotional connection between your business and your core customer defined.
This also means creating brand consistency across all touch points, so each encounter with your brand builds on the last. This way, your business isn't reintroducing itself every time it runs into your prospect. Instead, your customer is becoming acquainted, becoming a friend.
Originally, our mission was to dispel The Expert Notion that small businesses should not focus on branding. These days, branding is in fashion. But what is it? Simply put: it's understanding and focusing on who you're talking to and how you want them to feel.
We come from big business. We do this for small business. We've seen it work and celebrated it. Originally, it was all happening from the Mountain Top Marketing Fortress, high atop a defensible ridge outside beautiful Park City, Utah in the heart of the Wasatch Back. These days, it's happening from Command Central in the heart of Park City proper, or from the Mobile Brand Response Unit in various locations around this great nation of ours.
Ultimately, Slow Burn is about you. We're about you as you should be about your core customer. That's how the best marketing works, so that's how we work. This is a thoughtful process.
First we listen, learning everything about your business. We then work with you to create your brand and manage your unique message over any and all media. Your job is to love what you do and be amazing at it, Same for us. From there it's all hats and horns, fireworks and weenie roasts. And maybe a good, adult beverage. (We're in advertising, after all.)
President for Life
Minister of Covert Ops
So, what are folks
saying about the Slow Burn experience?