We asked entrepreneur attorneys Tera and Byron Ames what tip they would have for a business in this crazy, COVID-19 cultural climate. Their answers were about being flexible and adaptable, and bringing a fearlessness to redefining what success actually means in this age of staying apart. (NOTE: Huge thanks to Trish McMillen & Jared McMillen for the intro. Takes a great couple to know a great couple) Click on the video thumbnail below to hear the conversation...
Dave Lakhani is a marketing powerhouse and internationally known persuasion expert. He and his partner, Sarah Skeem, run Growth Foundry, a digital marketing agency based in Boise, Idaho. We asked Dave, "If you could provide a marketing tip for a business looking to survive the mayhem, what would it be?" His answer was in-depth and interesting, and is predicated on a theme of opportunity through service.
There's a time-honored tradition of doubling down during bad economic times. It goes back as far as World War II. And a client of ours did it during the last recession--and crushed it. And if you don't have paid advertising, it's still proactive wisdom for social media. How can you be proactive in your business, serve your customer and community, and keep your business going during high weirdness...? (Click on the video image below to hear the conversation, recorded by Honey & Blaine Parker for the CoupleCo podcast...)
There is a simple question to ask about your business in a time of mayhem: Am I being reactive—or proactive? Being reactive feels lousy, and could even be the end of your business. Being proactive feels better, serves your customer better, and helps you have legs for the long haul. So, how do you be proactive, and serve your customer better during pandemic pandemonium? In this short conversation, we talk about a simple way to think your way to the better reality. (Click the video below to hear the conversation, recorded by Honey & Blaine Parker for the CoupleCo podcast.)
Blaine Parker is prone to ranting about any and all things related to brand. In many ways, he is a professional curmudgeon. While there is no known vaccine for this, the condition is also not contagious. Unless you choose it to be so.