COLLATERAL ETC.
(Click on any of the logos below to see more examples of work and read their story.)
Life uncorked.
The idea: depict scenes so distinctly Park City that visitors would enjoy the memory and locals could share in the pride. Adding to the local pride are iconic scenes by a celebrated local artist. The result is a distinctive style that holds the labels together as a family in both art and brand.
Showing potholes who's boss
EZ Street Asphalt, an innovative global asphalt company based in the U.S., wants to tackle the epic UK pothole problem alongside their vendor there. As luck would have it, the UK already has a National Pothole Day. Piggy backing on the established media attention, EZ Street sent posters to politicians and the press. They featured "Hubcaps Of The UK," harrowing tales of hubcaps that have lost their lives due to potholes. Next up, The Golden Hubcap trophy, to be awarded on a monthly basis to those who are doing what is good, right and true for the nation's roads. The result was social media shares, news stories, and international buzz. The UK is the first market to roll out this effort at positive social reinforcement, with plans afoot to replicate this effort globally.
EZ Street Asphalt, an innovative global asphalt company based in the U.S., wants to tackle the epic UK pothole problem alongside their vendor there. As luck would have it, the UK already has a National Pothole Day. Piggy backing on the established media attention, EZ Street sent posters to politicians and the press. They featured "Hubcaps Of The UK," harrowing tales of hubcaps that have lost their lives due to potholes. Next up, The Golden Hubcap trophy, to be awarded on a monthly basis to those who are doing what is good, right and true for the nation's roads. The result was social media shares, news stories, and international buzz. The UK is the first market to roll out this effort at positive social reinforcement, with plans afoot to replicate this effort globally.
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Private. Specifically for companies interested in renting Big Moose Yacht Club, a high-end event space, for big events like the Food & Wine Festival, Arts Fest or the Sundance Film Festival, we crated a high-end, wood-bound brochure with just enough information to intrigue the epic party planner. |
Because for you, it matters.
A monthly newsletter that looks like a magazine? See also: no media costs, and an effective, exciting use of marketing dollars. As Nick said, "If you only ever did the newsletter for us, it would absolutely be worth it." As for direct mail, not all messages are created equal. Sometimes, direct mail goes to one, special individual In this case, a Fortune 500 business founder & CEO receives a ski in a FedEx tube, with a tag directing him to a website built just for him. His name was even in the URL. It was startling enough that the message received not only a personal response from this multi-billionaire, but a thank you for reaching out. (It's a first for us: a 100% response rate from direct mail.)
Because for you, it matters.
A monthly newsletter that looks like a magazine? See also: no media costs, and an effective, exciting use of marketing dollars. As Nick said, "If you only ever did the newsletter for us, it would absolutely be worth it." As for direct mail, not all messages are created equal. Sometimes, direct mail goes to one, special individual In this case, a Fortune 500 business founder & CEO receives a ski in a FedEx tube, with a tag directing him to a website built just for him. His name was even in the URL. It was startling enough that the message received not only a personal response from this multi-billionaire, but a thank you for reaching out. (It's a first for us: a 100% response rate from direct mail.)
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Hey, nice tomatoes
There are a lot of trade shows for team Smokin' Mary. So what can you do to bring people to the booth and keep them there? The one-sheets are colorful, as is the "Girl in the polka-dot dress." And, there's a photo-op stand-up with a cutout for visitors to stick their faces through and take a picture. (And they really do.) |
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Creating at the edge of possible. An ambitious goal: convince an existing Murphy client that Murphy Productions--one of several vendors on the job for years--should assume responsibility for management of an entire, big-budget, televised weekend event at the Super Bowl. Even before the branding was complete, this had to happen. The 15-page proposal and accompanying video presentation won them everything they wanted--including a raise of a quarter-million dollars. The look from this presentation was adapted for all internal production documents, communications to clients, and sales materials to vendors. |
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Where, how and what now Yes the business is online, but what tool can you put in their hands? The Relocation Playbook evolved because Living Pro Sports' founder is the most organized person we've ever met. We worked with her to develop guides designed to make the job of move more organized, keeping a life in motion in order. (They're difficult to keep in stock.) |
Straight talk. Better vision.
To introduce the new business name to current patients, we simply laid out the why of the new brand. It was for and about the,. And it was a huge win. The brochure was a chance to tell the core customer more about who Dr. Sam is. It was also a place to let folks know what they should be doing to look out for their eye care, their children's eye care and their parent's eye care. Because, we care.
Uniting a world that can't sit still.
PlanetDo gave away swag, threw it into crowds, even exchanged it for free pizza. Stickers, window clings, T-shirt, even a 6x6 former Swiss military vehicle were all part of the guerrilla attack on the active outdoor community. Everybody wanted some and they all got it. And PlanetDo got thousands of eyeballs without a cent spent on media. (Parking a three-ton army truck in the center of the action never hurts.)
It's not just paint. It's how you look.
Door hangers. Not the sexiest of ad media--but big results are always sexy. Left hanging on a door knob in a clear sleeve, the package is fronted by a graphic "W." Inside is a personal letter from the business owner, inviting the homeowner to avail herself of a free coffee & bagels consultation. And lastly, the brand is reinforced by a folding pocket mirror bearing the tag line, "It's not just paint. It's how you look."
Honest. Wild Beautiful.
A line of all-natural skin care products The colors for the labels all came from nature. We created texture by ghosting the logo large in the background The real challenge? Labels for really tiny containers that require by law a whole lot of information. Challenging? Yes. But not unsolvable.
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