And Now For Something Completely Careful-ish...

Many of you have asked about The Fabulous Honey Parker’s debut novel.

It’s been surprising and heartening, and I thank you.

I’d been reluctant to push the book in this space, thinking it was off-topic.

After all, the relevance of a book called Careful-ish: A Ridiculous Romp Through COVID-Living As Seen Through The Eyes Of Ridiculous People seems limited herein.

Now, after digging into the marketing, I’m realizing now how on-topic it can be.

Branding and the psychological science of decision making have been far more at play here than I stopped to realize.

Silly me.

There will be more about that to come. You're going to find it elucidating.


In the meantime, would you like a Careful-ish deal?

And before I get into this, did you know...

You can read Amazon Kindle books without owning a Kindle device.

There is a free app from Amazon, available in the App Store and Google Play.

Download the app, and you can read any Kindle books on your phone or tablet.

Why is this good?

Kindle books cost less than paper books, sometimes they're even free, the app lets you highlight and make notes, and you can load your books across devices. (I love reading books on my phone when I'm stuck in line at the supermarket or the post office or in the waiting room at my bail bondsman's office.)

SIDEBAR: I love getting free classics from Project Gutenberg and sending them to my Kindle. I have dozens of books like Candide and Brothers Karamazov that I’m pretending to read.

Anyway, that: anyone can read Kindle books without paying for a Kindle. And that matters because...


Here’s the big deal: 85% off the Kindle edition of Careful-ish.

The e-book edition is normally 6.99.

But TODAY ONLY, it’s 99 cents.

This deal was supposed to end yesterday. But Honey said I could extend it an extra day for readers of Hot Shots.

If you’d like this deal, just click here.

Or, go to Amazon and search Careful-ish. It’ll come right up.

As of Monday at lunchtime, the book was on the Satire Fiction chart at #90.

That position put it right behind the instant crime satire classic from Random House, My Sister, The Serial Killer.

WARNING: This book does contain strong language and vague sexual situations. (It’s about young people in New York during lockdown. What do you expect?)

Next week, we're going to talk more about what anyone can learn from the marketing of books, unless we decide to talk about all you crazies who email me when I write a crazy screed like last week's.

Have a fabulous Thanksgiving, and please be careful-ish with your holiday!
Cheers,
Blaine Parker
Your Lean, Mean Creative Director in Park City
 
LIGHTNING BRANDING ON AMAZON
The Kindle edition of our new book is now available at Amazon for the bargain price of $19.95.
 
For details about our new Lightning Branding courses, both do-it-yourself and we-do-it-with-you editions, click here. (There's even a video of us!)