Ooh La La
What's in a name? A lot--especially when you can't risk changing it.
When an entrepreneurial young woman (who happens to be a fan of tattoos) bought a lackluster hair salon from the longtime owner, the business came with a name, an outdated logo and a small but loyal client base. The task required evolving the brand to reflect the new ownership, and attract a younger customer base without alienating existing clients. The decision: keep the name (which already had a degree of recognition), and wrap it in a fresh package. The goal: balance attitude with approachability, using a graphic the customer would find fun and might even want to wear on a hoodie.
Ooh La La. "Love, Truth, Hair."
The salon manager had no idea why the phone was suddenly ringing like crazy with new business. Turns out, the salon owner never bothered to tell her manager that there were ads running in the local paper. Apparently, prospects like them and respond. Irreverent, attention-grabbing headlines match the tone of the shop, the owner and the client they're looking to attract.
A resort-town hair salon needs resort visitors. Hence, a flyer for hotel-room information binders. Business from out-of-towners has become a mainstay. On the heels of that came a rack card telling existing clients about a new service (And in truth, eyelashes do not grow on trees.)
Guys need haircuts, too. They also think about hair differently. So, a video about hair styling from the guy's POV. (This is the top video on YouTube in a search for men's haircuts in Park City. Interesting,y, the #3 slot is held by a similar video for women's hair coloring at Ooh La La.)