Ooh La La
What's in a name? A lot--especially when you can't risk changing it.
When an entrepreneurial young woman (who happens to be a fan of tattoos) bought a lackluster hair salon from the longtime owner, the business came with a name, an outdated logo and a small but loyal client base. The task required evolving the brand to reflect the new ownership, and attract a younger customer base without alienating existing clients. The decision: keep the name (which already had a degree of recognition), and wrap it in a fresh package. The objective: balance attitude with approachability, using a graphic the customer would find fun and might even want to wear on a hoodie.
Ooh La La. Love, Truth, Hair.
Less is more. After years of working with Ooh La La and helping quadruple revenue, the owner was ready to simplify her life. Being as in demand as she is, she was able downsize her shop and maintain her net income. Her new site reflects the new approach and feel of the evolved business in a way that makes clients feel like they're part of an exclusive, private boutique.
The salon manager had no idea why the phone was suddenly ringing like crazy with new business. Turns out, the salon owner never bothered to tell her manager that there were ads running in the local paper. Apparently, prospects like the ads and respond to them. Irreverent, attention-grabbing headlines match the tone of the shop, the owner and the client they're looking to attract.
A resort-town hair salon needs resort visitors. Hence, a flyer for hotel-room information binders. Business from out-of-towners has become a mainstay. On the heels of that came a rack card telling existing clients about a new service (And in truth, eyelashes do not grow on trees.)
Guys need haircuts, too. They also think about hair differently. So, a video about hair styling from the guy's POV. (For several years, this was the top video on YouTube in a search for men's haircuts in Park City. Interestingy, the #3 slot is held by a similar video for women's hair coloring at Ooh La La.)