The first winery ever in Park City, Utah. (Yes, really.)
The ever cheery and optimistic vintner, Dennis Romankowski, creates wines you'd expect to enjoy only in Napa or Sonoma (which, frankly, is where he sources the grapes for this mighty little urban winery). The branding challenge: he refused change the name of the winery to reflect the location. So, the logo was refined to connect the brand to this special mountain town, adding the name "Park City" and having a silhouetted skier descending the black diamond. Next, the tagline had to work that much harder--ending up with two simple words that are as much about the Park City lifestyle as they are about the winery. Cognition Wines are now on the wine lists of over 40 top Park City restaurants, and the list keeps growing.
Cognition Winery. Life uncorked.
Print was seen an opportunity to beat people to the punch with the inevitable question: "Park City has a winery?" And, "Yes, opening a winery in Park City just seems crazy…Until you taste the wine. And suddenly it just seems necessary." And the truth is, with a vintner as studied and dedicated as Dennis Romankowski, tasting the wine is indeed necessary.
The idea: depict scenes so distinctly Park City that visitors would enjoy the memory and locals could share in the pride. Adding to the local pride are scenes painted by a celebrated local artist. The result is a distinctive style that holds the labels together as a family in both art and brand.
So, the client said, "Have fun with it." Famous last words, right? Nope, they meant it. Headlines like, "We put the wine in the bottle. It's up to you to get it out." Or calling their wine club, Cognitive Friends With Benifits. They werefor it all. And so are their customers. The possitive vibes started flowing emidiately. Cheers.