The first winery ever in Park City, Utah. (Yes, really.)
Ever-cheery and optimistic vintner Dennis Romankowski makes wines you'd more expect to see from in Napa or Sonoma. And, frankly, that's where he sources the grapes for his mighty little urban winery. The branding challenge: he was dead set on the name of his winery, and wouldn't change it to reflect the high-mountain location. So, an existing logo was refined to connect the brand to this special mountain town. Then came adding the name "Park City," and having a silhouetted skier descending the black diamond. Next, the tagline had to work that much harder--ending up with two simple words that are as much about the Park City lifestyle as they are about the winery. Cognition Wines made it onto the wine lists of over 40 top Park City restaurants.
Cognition Winery. Life uncorked.
In a town where the local paper rules, print is an opportunity to beat 'em to the punch with the inevitable question: "Park City has a winery?" And, "Yes, opening a winery in Park City just seems crazy…Until you taste the wine. And suddenly it just seems necessary." And the truth is, with a vintner as studied and dedicated as Dennis Romankowski, tasting the wine is indeed necessary.
The idea: depict scenes so distinctly Park City that visitors would enjoy the memory and locals could share in the pride. Adding to the local pride are iconic scenes by a celebrated local artist. The result is a distinctive style that holds the labels together as a family in both art and brand.
So the client said, "Have fun with it." Famous last words, right? Well, they meant it. They bought headlines like, "We put the wine in the bottle. It's up to you to get it out." Or, calling their wine club, "Cognitive Friends With Benefits." They were for it all. And so are their customers. The positive vibes started flowing immediately. Cheers!