Park City, Utah has had its share of boom times.
People and businesses come and go. Not Olsen Electric. They came with a toolbox full of skill and integrity and stayed. But so did their dated look and lack of web presence. This effort was about evolving their image into a clean, upscale look that fits the sensibilities of the town, and pairing it with a tagline that reflects their legacy and their work ethic. The brand also had to fit with a business that takes the work seriously, but not themselves.
Olsen Electric. "The extra mile? We wired it."
Since they'd never had a website, the slate was clean for creating a site that grows directly out of the brand. The conversational copy was informed by extensive interviews with both the Olsens and their clients. Keeping the site clean and upscale was key in conveying a high-end feel and subtly letting the prospect know that they'll be working with people who respect the home and treat it accordingly.
The phone rings. "Can you create a print ad for us to use in a program supporting a 'Party Like It's 1986' event?" Sure. The result, a stand-out ad and a great way to get the new brand seen and recognized by locals. (It's possible to have this kind of fun for a client who lets you.)
Business cards matter…if you let them.