Life tastes better under the Crazy Moon
Cervecería Crazy Moon
The moon can do funny things. Crazy Moon came to us with five stellar, English-style craft beers and a lot of steam-punk artifice, but no clear brand. The owners were too busy putting out fires to focus. Understandable. The old tag line was, "It's all about the beer." Sadly, any beer can say that. And although their beer is quite good, they are truly at least as much about their taproom experience as the beer. So we focused their steam punk look to the moon and one steam-punk astronaut, found tons of real imagery of people living big with their product and landed on a tagline that encompassed the brand and couldn't work for anyone but them.
Cervecería Crazy Moon - Life tastes better under the Crazy Moon
The fun starts here. The taprooms were becoming known for creating great times and enjoying life. Food, music, friends. So, how to reflect that online? We pared down the steam-punk look to one funky, signature astronaut, and focused on showing very real, honest good times being had by all. To that we added short quotes from the owners and key staff about their philosophy on life, beer and the universe..
"A golden opportunity in craft brewing," is the message we used to attract prospects. We focused the social media on a demographic that could drive to the taproom to attend in person investor meeting. The simple message attracted so many prospects that we had to cap the first meeting, add a second and still have a waiting list. The presentation itself focused on the fun being had while revenue continues to climb.