Big Moose Yacht Club
How many aspen-themed rustic lodges can one town have before it's a blur?
When the new owners of a beautiful and distinctive rental home cum event space asked for branding, they were willing to go closer to the edge than anyone anticipated. The result is a memorable, high-end brand with its tongue lodged firmly in cheek--and is utterly distinctive and noticeable in a town filled with aspen/mining/mountain/skiing/snow brand imagery. Big Moose Yacht Club name feels as intriguing and inviting and exclusive as the space itself. Not everyone makes the cut. Are you the short list?
Big Moose Yacht Club. Private.
Borrowing the shiplap motif of the space's interior, the website is clean yet textured. And in tune with the attitude of the brand, the landing page invites you to pass through the privacy wall to visit the the rest of the site.
There are two distinct prospects in this equation. The first is the luxury vacationer looking for a high-end nightly rental in a resort town. Someone who wants the kind of place where a private chef could be engaged to complete the experience. This could mean anything from a get-away for several couples, to a place for a small wedding with its own bridal sweet.
The second prospect is the high-end party planner. These people throw big parties during events like the Food & Wine Festival, Kimball Arts Fest or the Sundance Film Festival. For them, there's a high-end, wood-bound brochure with just enough information to intrigue the event planner looking for a location of distinction.