Big Moose Yacht Club
How many aspen-themed lodges can one ski town have before it all becomes a blur?
When the new owners of a beautiful and unique rental home cum event space asked for branding, they were willing to go out closer to the edge than anyone would have anticipated. The result is a high-end brand with its tongue lodged firmly in cheek--and is utterly distinctive and noticeable in a town filled with aspen/mining/mountain/skiing/snow imagery. It feels as exciting and inviting and exclusive as the space itself. Not everyone makes the cut. Are you the short list?
Big Moose Yacht Club. "Private."
Borrowing from the shiplap motif of the space's interior, the website is clean yet textured. And in tune with the attitude of the brand, the landing page invites you to pass through the privacy wall to visit the the rest of the site.
There are two audiences to serve. The first is the luxury renter looking for a high-end nightly rental in a resort town. Someone who wants the kind of place where a private chef could be engaged to complete the experience. This could mean anything from a get-away for several couples, to a place for a small wedding with it's own bridal sweet.
Specifically for organizations interested in renting Big Moose Yacht Club to host parties during big events like the Food & Wine Festival, Kimball Arts Fest or the Sundance Film Festival, there's a high-end, wood-bound brochure with just enough information to intrigue the event planner looking for a location of distinction.