"Lex Innova? What is that?"
What it was, was Julie, Fleming, hi-tech and patent attorney, who now counsels up-and-coming lawyers in big firms on how to grow a book of business. She has guided law professionals to more then doubling their business and their worth. But she knew when it was time to grow her own business, her existing brand wasn't going to open doors at the nation's biggest law firms. And Slow Burn's research suggested that lawyers and their Latin aren't as close as they used to be. None of the attorneys we spoke to knew what it meant.
Enter Fleming Strategic. The brand banks on her good name and a very clear proposition. For the big firm inviting her to speak, she's guiding their people to improving the firm's bottom line. For the individual attorney, she's demonstrating how to stand out in a way that can be used anytime, anywhere without any reservations.
Fleming Strategic. Building the practice within the firm.
The Fleming Strategic website is a balancing act. It has to work for big firms as well as individual attorneys. It also has to convey information with a direct response element yet not feel too selly. It has to feel as if its by an astute lawyer for the law community, while standing apart from the rest. According to Julie Fleming (and more importantly, her clients), the site hits all the right notes. Remarkable and immediate response--up by more than 50% over the previous website.
The video is a quick introduction to the top-line proposition. The why. In a field that feels uncomfortable about self-promotion, this is crucial. It's also an introduction to the who., credentializing and setting the tone for the pro who'll be guiding the rising-star lawyer to greater success. (It helps the Fleming Strategic site with Google rankings.)
The stationary and business cards for Fleming Strategic are clean, strong. positive and hold tightly with the brand's image system. Julie Fleming feels really good about presenting these cards to prospects.