Jack Murphy Productions

Want to jump a motorcycle straight up in the air and onto the Arc De Triomphe?
Jack made that happen at Paris in Vegas. How about building a BMX course at the 2008 Beijing Summer Olympics? Jack did that, too. What about building giant motorcycle jumps for Red Bull. Or, does creating full-scale, life-size Hot Wheels tracks with big jumps and gigantic loops sound like fun? Or building the X Games or the Dew Tour? We're talking a big-events production company responsible for multi-million-dollar temporary construction projects--suffering from a brand identity crisis. The logo had not been updated from the days when they were building skate parks, and it looked like it was off the sign for an auto parts store, Murphy Productions badly needed a brand update and grown-up communications. Slow Burn helped redefine the Murphy brand. 

​Jack Murphy Productions. "Creating at the edge of possible."

Even before the branding was finished, the collateral materials and new brand voice inspired a VP from one Murphy client, DIRECTV, to say, “Who are you? I don't even know you!” And then, he handed over a raise of a quarter-million dollars. 

COLLATERAL

An ambitious goal: convince an existing Murphy client that Murphy Productions--one of several vendors on the job for years--should assume responsibility for management of an entire, big-budget, televised weekend event at the Super Bowl. Even before the branding was complete, this had to happen. The 15-page proposal and accompanying video presentation won them everything they wanted--including a raise of a quarter-million dollars. The look from this presentation was adapted for all internal production documents, communications to clients, and sales materials to vendors.