Annmarie Skin Care

Kevin and Annmarie Gianni had an all-natural skin care line that was taking off.
They were selling a lot of product direct, but the brand was too undeveloped and unfocused for a mass market. (The logo, reminiscent of a popular cartoon, vaguely resembled a doily.) Refining the logo to a more contemporary version of its original self, it was accompanied by a new tagline that appealing to the prospect's part in the beauty rebellion represented by Annmarie Gianni'. The brand name Ann Marie Gianni Skin Care was distilled to its most potent element: the healthy, vibrant hottie who started it all The product line grows directly from her lifestyle and passions, She's the kind of woman other women aspire to be. How's it all working? Feel free to visit the Giannis at their new Berkeley CA retail store and ask for yourself.

​Annmarie Skin Care. "Honest. Wild. Beautiful."

Kevin Gianni / Co-Founder - "The more we lived with the new brand, the more perfect we realized it was. The tagline alone was worth every penny we paid and probably more."

PACKAGING

Labeling with colors found in nature? Who'd have thunk it? Ghosting the logo large in the background helped give the label the impression of an organic texture  The biggest challenge? Voluminous, legally-mandated compliance language on labels for really tiny containers. Challenging, but solvable. 

​COLLATERAL

The business cards and other support materials feature images from nature. Each card is color coded to the person who uses it. They all work together, but no two are the same.