Straight talk. Better vision.
Doctor Sam's Eye Care
When a brand resonates this much, it can create a local celebrity.
For his entire career, Dr. Samuel Giveen has been an excellent, no-nonsense eye care professional--which probably has something to do with why he sold his practice in an affluent Northern California community and returned to serve the no-nonsense folks in his native New England. Working under the banner of United Eye Care Specialists, Dr. Giveen decided it was time to grow his practice with a new look, and a new way of presenting his business. The result is a brand that is as real as Dr. Sam, and is directed at the person who he considers the true primary care provider: Mom. For her, he has become a person who hears her, understands, and has her family's best interests at heart. The brand has become so resonant with the people of New Hampshire that Dr. Sam has become an in-demand local celebrity,
Dr. Sam's Eye Care. Straight talk. Better Vision.
Leave 'em wanting more. The 1/4-page print for Dr. Sam's is short, sweet and to the point. One benefit at a time. Honest, Always featuring a quote from Dr Sam that speaks directly to the sensibilities of his no-nonsense Yankee patient.
Sometimes, there is no better spokesperson in an advertising campaign than the business owner himself. And in this case, Dr. Sam just seemed like the right guy. His no-nonsense New England bearing informs everything about the brand.
"New England Doctor"
It was time to introduce the new brand name to existing patients. The copy simply lays out the why of the new brand. who It was for and what it was about,. Patients loved it.
The brochure was a chance to tell the core patient more about Dr. Sam. It was also a place to let folks have a few important eye care, tips for themselves, their children and their parent's. Because hey--Dr. Sam cares.