The Purple Sherpa
There's precious little information to help the Alzheimer's care-giver survive the journey they and their loved-one face. Julie Fleming is an author, speaker, attorney, business consultant, and caregiver for her father, who was diagnosed with Alzheimer's Disease and vascular dementia in the fall of 2011. An only child, Julie admits that she has learned more than she ever wanted to know about the medical, legal, and financial aspects of caring for a parent with Alzheimer's Disease. Julie is the first of her cohort of friends to face a parent's Alzheimer's diagnosis. After tremendous amounts of research as well as trial & error, she's now sharing what she has learned--and more--in hopes of saving others from the unnecessary challenges and stumbling blocks she faced.
Before the full site goes live in January 2016 (at the peak of NFL firing season), the mission was to brand the business and create a placeholder site. No "Site Under Construction" signs for Mrs. Pro Sports. It also had to be clean and intriguing, with enough information to entice this woman into asking for an invitation to join once the full site goes live.