Ray Crosby went from zero to established in a weekend.
Landscape photographer Ray Crosby had been shoot the studies in light at altitude for years. As with most artists, passion came before business. When business finally moved to the forefront several things had to happen, the first of which included changing his name. (Ray is not Ray's real name.) Why change his name? Because "Ray" already had several other established business's under his real name. One more venture would just muddy the brand. Enter Ray Crosby. His name and the company name, Sunmill Studios are both a reflection of his fascination with light.
As for becoming established in a weekend, we broke the new brand at the prestigious Park City Arts Festival. The 3rd largest art festival in the country, this three-day event earned Ray a list of patrons who have already returned for more and established him as a serious force in the landscape photography world.
Sunmills Studios: "Why look at that when you can look at this?"
For Sunmill Studios, the website also had to act as the Gallery. So we opened with a large piece of art hanging alone on the home page. No copy,only navigation and a logo. From there we created a gallery page with each image clickable to a large photo with little interruption. We kept the photo of Ray on the about page purposely obscure. The man's a recluse. There's also a video page to help bring the site up the rankings in Google search.
Keep it clean. Keep it simple. This is art. The fewer words the better. The Sunmill cards highlight the work and give one clear point of contact.
Say nothing. Let the audience decide. Have a look. See what you think.