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Sunmill StudiosRay Crosby went from zero to established in a weekend.
Landscape photographer Ray Crosby had been shooting studies in light at altitude for a couple of years. As with most artists, passion preceded business. When business finally moved to the forefront, several things had to happen. The first was changing his name. (Ray is not Ray's real name.) Why change his name? Because "Ray" already had other established creative businesses under his real name. One more venture would just muddy the brand. Enter Ray Crosby. His name and that of the company, Sunmill Studios, are both reflections of a fascination with sunlight. As for becoming established in a weekend, the new brand broke at the prestigious Park City Arts Festival. The 3rd largest art festival in the country, this three-day event earned Ray a list of patrons who returned for more and established him as a a landscape photographer who is now in the same collection as an avid fan of heavyweight Peter Lik. Sunmills Studios. Alive.
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WEB
For Sunmill Studios, the website also had to act as the gallery. So we opened with a large piece of art hanging alone on the home page. No copy, only navigation and a logo. From there we created a gallery page with each image clickable to a large photo. The photo of Ray on the "about" page is purposely obscure. The man's a recluse.
COLLATERAL
Keep it clean. Keep it simple. This is art. The fewer words the better. The Sunmill cards highlight the work and one clear point of contact.
VIDEO
Say nothing. Let the audience decide. Have a look. See what you think.
