Senior Edge Legal
Welcome to The Law Office of Susan M. Graham--a healthy and thriving business without a brand.
Ms. Graham's area of expertise is estate planning and elder law. She had a steady flow of clients, but always needed to attract new ones. The reason for rebranding: in five to ten years, when Susan Graham is ready to retire, the firm is neatly packaged so it can be sold as a turnkey operation without Ms. Graham. Becoming Senior Edge Legal flagged exactly what the firm is all about: giving seniors a leg up, an edge when it comes to planning their futures. The green grass motif conveys the peace of mind, stress relief and optimism Senior Edge provides. The response? Astonishing. Not only do clients get it and embrace it, the firm is busier than ever.
Senior Edge Legal. It's your turn.
One of the first things the folks at Senior Edge told us was, "Don't overwhelm us with too many clients." They wanted to keep a steady flow, but weren't interested in growing the business. Traditional advertising was all but out. In an effort to continue attracting a few new clients and support the community, we turned to local sports sponsorship. With a message of getting the most out of your senior years while targeting a middle-aged to retired client base, sponsoring the Idaho Senior Games was a perfect fit.
Tote bags and follow-up cards. Sexy? Maybe not, but they worked. The cards were a follow-up for anyone who'd attended their seminars. The information was kept short and the type was kept large. (The core customer rarely has great vision.) Once they'd come for a consultation, they left with all their new information in a canvas tote. Never underestimate the power of a good tote.