Salt Dental Practice Management
Why change the company name from Innovative Practice Solutions?
Two simple reasons. One, it sounds cold and in no way innovative. When you have a consulting business full of warm, intelligent, funny people, the business deserves an innovative and engaging name. And reason two: someone else with a similar business has the same name and also beat you to the web address. Now, why change the name to Salt? Because you exist to work with dentists that are great at dentistry and you add the simple seasoning required to make the actual business equally great. Unlike the competition who walks in saying "Here's what you're doing wrong." you lead with, the idea of making something already good into something even better. Bonus: all of the clients from India (of which there are many) have a special place in their hearts for salt that hails back to Gandhi.
Salt Dental Practice Management. Savor Success.
A direct-response site daring the skilled dentist to be different--and better. They key is in balancing Salt D.P.M.'s proven ability to build the bottom line and improve office life with a fresh approach--namely, complimenting the prospect and selling the joy of having a more enjoyable, more profitable practice. Interestingly, Salt not only doubled their patient base within six months, but some of the best compliments on the website came form Salt's much larger competitors: "We love your site. I wish we had the freedom to do what you're doing."
The men at Salt Dental Practice Management finally feel good about handing out their cards. The old image system had chrysalis and butterfly imagery (symbolizing transformation). The men never wanted to hand them because it made them feel like they were representing a feminine.product. The new business cards made them proud to represent.
The Salt insert was mailed to current clients along with a letter explaining the name change. The insert is about this history of salt. Interesting on it's own, it was extra poignant for the Indian clients who revere Gandhi and his historical Salt Protests against the British government.