Minutes from Park City. Miles from Ordinary.
Pine Meadows Properties
Who doesn't love a business that isn't afraid to go hard when all the others shy away?
In a down economy, they needed to find new ways to turn up the volume. After refreshing their look, we moved on to a plain-spoken, social media video model that set stunning local images evoking the magical quality of the place. Viewers who swore they'd never again live in a rural environment have been known to say, "I'm in!" Pine Meadows Properties continues to be the little real estate engine that could, outselling the competition and winning praise for its down home, engaging attitude.
Pine Meadows Properties. "Minutes from Park City. Miles from Ordinary."
Dan Heath is an unusual Realtor, and Tollgate Canyon is an unusual place. Some simple snapshots arranged in a simple video of Dan speaking simply about Tollgate seemed like a no-brainer. Who knew the result would be a video that people frequently claim makes them cry?
The goal for this unique Realtor's site was to make it as much a destination as a showcase for the available properties. Because there's a certain amount of beauty and history to this particular area, there are plenty of opportunities to let prospects get lost in the magic of the place before they ever set foot on the soil.
Sometimes, when you're in a rural community, a raccoon is just cute. Pine Meadows Properties sends quarterly postcards to their buyer list as well as to people in the neighborhood to let them know what's sold and what's now available. And cute animals aside, it works brilliantly at keeping the agency top-of-mind.