"Storytelling" Once upon a time, it was said that at its core, good advertising is good storytelling. Here's why so many advertisers can cash in when they know how to sell with a tell...
"No Fontapalooza" Yes, you've seen it: somebody who's just discovered the font menu and gone wild in their print ads. Here's why you don't want to use a million fonts and how doing so could make your ads crash and burn.
And, the Slow Burn Podcast in it's original form. "Ad About it" (Why do you think we changed it?)
"Flash In The Pan"
it IS indeed possible to create advertising that generates insane
amounts of ROI--like 2,000% over a couple of weeks. But most of the
time, that kind of advertising simply isn't healthy for one's long-term
marketing. Here's why...
does a brilliant ad suddenly turn into garbage? When you find you've
created genius, how to avoid killing the goose that could otherwise lay
a golden egg.
"Pick A Door"
this isn't about scoring either the lady or the tiger. It's about
direct response advertising and how, when it comes time to deliver a
call to action, why you should pick ONE and ONLY one.
What Are You Not?"
What you don't do in your business is not the basis for effective advertising. What do you stand for?
"What Were They Thinking?"
How on earth did THAT end up in an advertisement? How to learn from the
both local businesses and multi-million-dollar ad campaigns that failed
big so you don't have to.
"May I Borrow A Cup of Interest?"
you create an advertisement, you have to be original and organic. You
can't say, "Hey it worked for these guys, let's steal it and use it for
ourselves!" Besides being wrong, it also doesn't work.