The Better Half

Can you convince people there's a better way to go through a divorce? Sally J. Boyle, a Certified Divorce Financial Analyst works with individuals looking to make smart financial choices for the short and long term. All while avoiding a litigated divorce. The name Better Half connotes an optimism towards the future and a more human approach to the process. The logo is open, leaving room to breath and has a feeling of forward motion. The tagline is about a clear end goal. 

The Better Half - Financial Analysis For A Smarter Divorce

Sally J. Boyle / Founder  -  "I'm just drawn to it. It really is perfect. I love it."

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 The first line set the tone for everything. - "Why let bad financial decisions ruin a perfectly good divorce?" The goal was to make the prospect feel like they are going to deal with a person who gets them. No codling. No treating them like they're going to break. And right on the first page we started challenging some of the top misconceptions people have regarding the smartest way to proceed. It's a mix of insider advice, financial facts and human understanding designed to initiate that first call.