Slow Burn Marketing, LLC

The tools offered by the Wizard of Ads are often dangerous or useless. Dangerous in the hands of those not mature enough to wield them. Useless in the hands of those too jaded to appreciate their real worth.

Since first reading The Wizard of Ads several years ago, we've spent time with The Wizard himself, and Wizard Academy Press has published the audio version of Blaine's mortgage marketing book.

That said, this book and Roy's others can be fascinating. There are plenty of other good advertising books out there. But nobody has quite the same package or perspective as Roy Williams. He can be a fun read, he stands things on their heads, shakes them up and down, and often makes you wonder, "Why didn't I think of that?"

Bottom line: whether you truly love the sport of advertising, or you just think you know everything, read it. If you maintain any semblance of Beginner's Mind, you'll be glad you ventured twixt the pages.