Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
by Jon Spoelstra
There may not be many marketing books more entertaining than this. Spoelstra's war stories are great fun. His success stories also make great models to work by. The examples here are expensive to implement, but a creative thinker will find ways to scale down the models to fit his own paradigm. Nobody's as pragmatic as we are when it comes to small business marketing. While you might not be trying to sell Portland Trailblazers tickets to an apathetic market, there is something to be learned from their basketball-playing sumo wrestlers. |