Subliminal Persuasion by Dave Lakhani
We like Dave. He's a friend of ours–which in no way influences the placing of his book here. This book is an aggressive, pithy, no-nonsense, no-holds-barred war plan for making use of tools already at your disposal. At least half a dozen times, you're likely to read something Dave has written, and think, "Duh. Of course. I've been subjected to that throughout my life." Only now, you can switch from being a passive subject of these tactics to being an active user, one who knows how to be influential, purposeful and persuasive. |