Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Making your business stick in the minds of consumers is key to success. And the brother Heath offer compelling evidence and tools for how stickiness can be within the reach of anyone willing to do the work. Often, the work is deceptively simple. One of the stories they relate is how former Southwest Airlines co-founder Herb Kelleher says he can teach you or anyone else how to run Southwest in a matter of seconds. (Want to know how? Read the book. It sticks with you.) |