Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Seth Godin is the pre-eminent thinker in the new marketing paradigm. The father of Permission Marketing, he's turned out one excellent book after another. This one may be the most valuable because it focuses on something that is so often missing: the idea of being remarkable. In a time when small businesses can turn their categories upside down, this book is an excellent way to further understand what it really means to strive for remarkableness. It's a small book—but potent. |