Slow Burn Marketing, LLC

ADvice:

If you build it, they will come. If you build it poorly, they won't come back.
If your joke isn't on point save it for a cocktail party—After several drinks.
Say more than one thing at a time and they will hear nothing.
Tell them what you're not and they'll remember it as if it's what you are.
Your neighbors are not a focus group.
Give people 3 ways to respond and they'll pick #4—None of the above.
Don't worry about being creative. Be honest. Profits are creative enough.
There are good ships and bad ships but no ship like the ownership.
Remove the magic and you're left with tragic.
Changing your message frequently is a great way to stay anonymous.
Making your logo bigger does not increase your brand effectiveness.
If you can't get something out of your head, you just may have a winner.
Simple takes a ton of work.
Every ‘couldn't you just’ will take at least three hours to complete.
It doesn't matter who gets the big idea. If it appears, hold on with both hands.
You can't be ‘very’ unique. It's like being very one of a kind.
Thank suppliers when things go right. They'll have your back if things go wrong.
Your brand extends to the person answering your phone. "Hello, consistency…"
Create an emotion. Any emotion. People remember what they can feel.
Your ad is not your company's resume. Leave lists for the market.
Your ad is not about you. Talk about your target and they might actually listen.
Slice of life done wrong is kiss of death.
Use the same voice over all touch points or they won't know who's talking.
Don't try to be funny. Aim for clarity. Funny just may follow.
Trust that you'll have more than one good idea. Your mother does.
If you repeat yourself and no one responds, it's not because they can't hear you.
Copying great advertising isn't advertising. It's sad-vertising.
A great ad is like a great guy. If you try to change it, you'll only ruin it.
Your current customers already found your door. Be sure to invite them back.
The more you tell people, the less they'll remember.
Once upon a time, people loved stories. Guess what. They still do.
If you have a fire-breathing clown, he may just be your lead.
Keep social media social. People can feel a hard sell from 10 mega-bites away.
Smile before you dial. It really does change your phone presence.
If you love something, give it away. They'll buy 10 more from you later.

A wildfire burns quickly and out of control, then dies. It simply can't last.

Conversely, a slow burn is fire managed.
It builds gradually, blazing with purpose and direction.

The best marketing is an exercise in slow burn, igniting hearts and minds indefinitely.

And is anything more rewarding than fevered customers shoving their flaming bills into your hot little hand?