Let Lisi CookThey have to understand it before they can want it. This was that challenge that owner Lisi Crane came to us with. She was paralyzed by the fact that she could take her business in a number of directions. Not uncommon. We consulted with her to focus down to the heart of what she did and why someone would pay top dollar for it. Once we all agreed on the what, the why and added the owner's unique personality to the mix, the brand reveled itself. And to her credit, she let us reflect it in a look that was not the norm. Why wouldn't you want to let Lisi Cook?
Let Lisi Cook - Authentic. Delicious. Done. |
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Make them hunger for what you got, then make it easy to get. Lisi came with many services, and a lot of ways for the customer to customize those options. We had her streamline those options, then make it easy to opt in. And, of course, it all had to look delicious.