Fearless DevelopmentA Silicon Valley-seasoned C-suite executive with a proven entrepreneurial bent launches a Philippines-based software development company. Now what?
The story hits a whole bunch of really good notes. However, they were going by the name Phil's Development, Inc. It sounded just a little like a teenage hacker sitting at a computer in his mother's basement. The reality: this is an adept, offshore team led by a man with chops. Branding the business as Fearless Development emphasizes their clear-eyed, forward-thinking nature as industry leaders--and muscle-flexing romantics. (Did we mention the founder is also French?) Fearless Development is bold and visionary, both in skills and in their clear-eyed, open-channel approach to client communication Fearless Development. We see your vision...and raise it. |
WEBSITE
This is where Fearless Development gets to show what they're all about: clarity, simplicity, functionality and elegance. From copy that re-positions the idea of "offshore" to merely "offsite," to a strong, clean presence that inspires collaboration and elevates the status of their partners, the website works hard while making it look easy.
COLLATERAL
Yes, there are a lot of eagles. Business cards, envelopes, business forms--all got an eagle, but rarely the same one.